The exchange took place unexpectedly on "The view of the customer" news agencies and faced diametrically Fassano Federico, director Multimedia Group Plural of Uruguay, with Jean Francois Fogel, Grupe consultant Interactive Sud Ouest, France .


While Fassano claimed the largest news agencies in the world a broad democratization of information and criticized the concentration of sources and messages, Fogel urged to concentrate on the basis of major clients, websites and the mainstream media.

Fogel spoke first, without knowing the back of Fassano paper and said that the news agencies should focus on weather, sports, photos and economy and finance.


"This is the real demand," said French, ensuring that technology currently exists that can detect real-time online consulting visitors.


He said that "news vendors" should be devoted primarily to respond to these "niche information" and ignore the rest.

In turn briefly reviewed Fassano historical stages of service news agency in the world, until today, with the market dominated by six large agencies: Associated Press (AP, USA), Reuters (United Kingdom), France Presse (AFP, France ), EFE (Spain), ANSA (Italy) and DPA (Germany).

But quickly abandonoó the review to raise what he called "a decalogue of requests for large news agencies," which at each point contained a sharp criticism of concentrated handling of information of big media.

Claiming that the coverage began covering the processes and "not only the events" against the information out of context of the political and social.

The second point was the need to contribute more to the understanding that the information: "People want to understand, does not seek an ocean of information of 15 centimeters deep," plotted.

He was also against the traditional precept of the abnormal as the focus of news ("if a man bites dog is news" and not vice versa), and in apparent response to Fogel, said "this is not what the market wants, but to understand the processes. "

"The information is not a commodity but a social good," he said, and the fourth point claims include the voice of civil society among the sources.

In the fifth item asked to include human development as the central point of journalistic approaches, noting that news are declining poverty, gender, discrimination and others. He also called balance the northern approach to Latin America, and issues related to this region.

At that point the agencies ignore repudiated "the remnants of colonialism, as this affront stuck in the heart of our America, which is the forcible occupation of the Falkland Islands."